# For cities/countries tourism departments

<figure><img src="/files/RerNX602qRrzPwMK11Qe" alt=""><figcaption></figcaption></figure>

### <mark style="color:orange;">Main challenges to attract tourists</mark>

1. Expensive ads. Businesses don’t have big budgets for advertising or creating big events.
2. Hidden places. Locals usually know of hidden places, which are out of tourists paths.

### <mark style="color:orange;">Solutions of dexGO</mark>

1. SocialFi. 6 level referral system.
2. AR learn. Each stop can help to learn more about it.
3. Viral. Routes creators and visitors share results.
4. Local biz. Routes can support business by adding advertisement points

### <mark style="color:orange;">How it works?</mark>

* Locals: create routes, and start promo around socials.
* Administration: help city administration to advertise routes using its own marketing channels.
* Tourists: purchase NFT shoes, complete routes and earn money.

### <mark style="color:orange;">We are looking for</mark>

Offices can be a starting point to involve ambassadors, create local meetups and hire more people in the community. Existing marketing channels owned by city administration can be used to promote and grow the community. Early advertisers like small businesses can be first adopters and we expect to reach them by using city office channels.

{% embed url="<https://docs.google.com/presentation/d/1S5BSDjIwImQPAwPK3IcSY3MLOgu_xtfKqFJxK90z0Ag/edit#slide=id.p>" %}


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